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Mini-Marketing Plan Cover
Mini-Marketing Plan
What Agents Hope You Won't Ask About
Internet Advertising!!!
How RE/MAX Professionals – Century 21 and Christine Market!
Christine’s Own Personal Technological Resources
24/7 Audio/Fax Retrieval System
How You Know That Christine Is Working For You!
(If you don’t read anything else read the page above)
Professional Profile
Satisfaction Guarantee
Some Homes Personally Listed and Sold by Christine
Things You Should Do to Choose a Realtor
Questions to Ask Realtors
Testimonials
Seller Homework
1. Comparative Market Analysis; Total Market Overview
2. Sign/Lockbox/Powerline Banner (optional)/Informational Flyer Box/Flyers
3. Multiple Listing Systems: Triad Multiple Listing Service
4. www.century21.com and www.century21elliott.com
5. www.TriadHomes.net – All advertising is driven to this web site which features custom copy/placement, clickable MEGA photos, submission to Yahoo and other sites and back office tracking for all leads.
6. http://realtor.com – Christine’s “iLead Platinum” product (top of line site offered by realtor.com) will SHOWCASE your home with 6 photographs, custom copy, banner headline, printable flyers, mapping, school information and will link to (optional) Powerline 24/7 Audio/Fax system and http://www.TriadHomes.net
(TriadHomes.net is the main web site for Christine’s own personal listings – It features mega blow up photos (almost like life size)
SHOWCASE HOMES STAND OUT IN BUYER SEARCHES!!!!!!!!
7. News flash!! Realtor.com powers the following websites and keeps adding
more!!!
· AOL.com
· Homestore.com
· RealEstateJournal.com
· Netscape
· Compuserv
· Digital City
· Earthlink.com
· Juno.com
· Netzero.com
· Excite.com
· Iwon.com
· MonsterMoving.com
· SEVERAL RADIO/TV STATION LINKS
· ****NOW MSN House and Home.com**** April 2004
What does this mean to you??
Instead of having 1,000,000 to 2,000,000 visitors per month they have now raised that
level to 5,000,000-8,000,000 per month!!!
What does this mean to you specifically?
Your home will come up at the top of the page in a billboard as a “featured” and then “showcased” home with clickable through features:
- Appointment scheduling
- Printable Flyer
- What does this mean? 25 X more hits on your home than other homes.
- Clickable link to http://www.TriadHomes.net
- School Information
- Neighborhood Information
- City Information
- Local Businesses and Services Information
- THIS INFORMATION IS NOT OFFERED BY ALL REALTORS. Christine pays $129 per month for this exposure. When you interview agents ask them if they have the highest exposure package and one billboard on realtor.com?
- There are only EIGHT to 12 other realtors who offer the billboard service!!
8. Other internet sites include: http://www.century21.com, http://www.century21elliott.com, http://www.GuilfordCountyHomes.com, http://www.christinewillard.com (aka http://www.TriadHomes.net; http://www.yahoo.com ; http://www.homes.com ; http://www.HomeGain.com;
(which comes up in the top five of every search engine),
http://www.iprocenter.com/christinewillard; http://www.google.com ;
http://www.Realestatebook.com; http://www.realestate.com.com;
http://www.homesandland.com; http://www.LivingChoices.com;
http://www.CitySearch.com,
http://www.allentate.com, http://www.prudentialcarolinas.com,
http://www.cbtriad.com (Coldwell Banker), http://www.yostandlittle.com and
MORE!!
9. Print advertising: “The Real Estate Book”, “Homes & Land”, Northwest Observer, Dixie Flyer, Just Listed Cards, Flyers to potential buyers, Flyers/Postcards, E-flyers to agents, etc.
10. POWERLINE 24/7 Audio/Fax Call Capture System tied to all advertising
11. http://www.ListingBook.com – Your own special account to see all the changes, new listings, pendings, contingencies, price changes, etc. from the Multiple Listing Service.
12. Buyers agents schedule showings by agents
13. Feedback Reports on showings though http://www.ListingBook.com
14. Our closing coordinator handles all the details of the transaction with checklist in hand for the successful closing of your home from a signed contract until you receive your check!!
What Agents Hope You Won’t Ask About
Internet Advertising!!!
It is amazing just how many agents do not advertise on the Internet, do not drive buyers to their personal website on the Internet, don’t have a main website and
DON’T UNDERSTAND THE ENTIRE PROCESS!!
FACT: 74-85 % of homebuyers look on the Internet to find a home.
Where? Realtor.com, Yahoo and Homes.com are the three major sites.
(You’ll find these stats anywhere on the Internet)
Our internet viewers come from Realtor.com (30%), from Yahoo! (28%)
Homes.com. (10-20%). See web sites above.
Now if the main surfing is done on these three sites then your marketing manager. RE/MAX Professionals should and does advertise on those sites!!
FACT: Many lookers will contact the listing agent on Realtor.com if the listing agent’s information is with the listing on the web site. Christine’s SHOWCASE HOMES stand out over other listings. Christine’s homes are also billboarded FEATURED HOMES. Have you ever seen listings on the internet THAT DON’T EVEN HAVE ONE PICTURE!!!!!!! Then the buyer can click through where it says VIEW DETAILS and get multiple clickable photos and can go to main web sites(s). Christine pays for positioning in its membership with Realtor.com.
Christine SHOWCASES AND BILLBOARDS your home so that it will come up near the top of the search. Your HOME will be seen first!!
FACT: Photos, slide shows and virtual tours sell homes. Many agents have only one or sometimes not even one photo with the listing. Christine adds as many photos allowed, uses banner headlines, custom copy, 24/7 audio, and links to main website for the maximum exposure!! Many agents don’t even know basic html to do this!!
(A note about some “moving” virtual tours: It has been found that many surfers can’t even pull up the tours or see them in a way that they are not distorted. Many surfers are not using the newest browsers and there are other reasons why they can’t even see the virtual tours. But they can see MEGA photos!)
FACT: Standard practice a few years ago was to have one web site and advertise listings on that web site. NOT NOW!! Agents must have multiple websites for
MAXIMUM EXPOSURE FOR THE SELLER!!
FACT: Many agents do not know what an e-flyer is, nor how to create one to market to buyers, their databases and their fellow agents.
FACT: Many agents do not know what a listserver is. It is a list of recipients that can receive e-flyers. SRT currently has 55,000 agents on its listservers. We send e-flyers to these agents because we don’t know where a buyer might come from such as anywhere in the US or from an international source.
FACT: Location, location, location used to be the watchword for selling listings. NO LONGER!! Exposure, exposure, exposure is and price, price, price are been the watchwords since the tremendous explosion in the Internet!!!
I. Some of the web sites where your home will be advertised, where you can find RE/MAX Professionals – Team Kusche or linkage. (MINIMUM OF 26 WEBSITES!!!)
a. http://realtor.com on one of the billboards on top of 7,000 listings. Called FEATURED HOME. FEATURED HOME GETS 20-25 TIMES MORE HITS (VIEWS) THAN A STANDARD HOME ON REALTOR.COM!!!!!
b. http://realtor.com with SHOWCASE HOME. A SHOWCASE HOME COMES UP AT THE TOP OF BUYER SEARCHES!!! Your listing will have a banner headline, custom copy, extra photos, 24/7 audio, and link back to http://www.TriadHomes.net for tracking!
c. http://www.christinewillard.com (aka www.TriadHomes.net)
d. http://www.century21thetriad.com
e. http://www.christine.willard.topproducerwebsite.com
f. http://www.century21.com
g. http://www.century21elliott.com
h. http://guilfordcountyhomes.com
i. http://www.TriadHomeHunt.biz
j. http://www.TriadPortraitHomes.com
k. http://www.iprocenter.com/christinewillard
l. http://www.ListingBook.com
m. http://www.HomeGain.com
n. http://www.Homes.com
o. http://www.HouseList.com
p. http://www.recyber.com
q. http://www.Yahoo.com
r. http://www.ChristineRWillard.com
s. http://www.realestatebook.com
t. http://www.LivingChoices.com
u. http://www.CitySearch.com
v. http://www.homestore.com
w. http://www.RealEstateJournal.com (WSJ)
x. http://www.aol.com
y. http://www.earthlink.com
z. http://www.juno.com
aa. http://www.netzero.com
bb. http://www.Excite.com
cc. http://www.Iwon.com
dd. http://www.DigitalCity.com
ee. http://www.BellSouth.com
ff. http://www.lycos.com
gg. http://www.monstermoving.com
hh. http://www.netscape.com
ii. http://www.allentate.com
jj. http://www.prudentialcarolinas.com
kk. http://www.cbtriad.com (Coldwell Banker)
ll. http://www.yostandlittle.com
SEVERAL TV/Radio online links
To see the rest of this presentation call Christine. |